The concept of this video cames from Carlos Lopez Estrada who wanted to create something from the this amazing traditional Mexican card game LA LOTERIA. We recreate some of the most iconic cards from the game adding to them a little twist of humor. La Mano with legs, La Sirena with a cool tee, El Cuco etc.
We bring some analogue style to the deck and improve some real layers and move the characters with some DIY wire and mixed media style : D to give an art and craft syle to the video.
CONCEPT
Carlos Lopez Estrada
DIRECTED BY
Basa
CREATIVE DIRECTOR
Diego Huacuja T.
ILLUSTRATION
Abraham Nuñez "Scardanely"
PRODUCTION COMPANY
Obsidian